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12 Types SEO Keywords Every Digital Marketer Needs To Know In 2021

We all know that BRAND AWARENESS is the most reliant on Keywords. A keyword is a key to every business that helps you drive the most qualified visitors, strong leads and conversions for your brand. A wrong keyword can emerge barriers to reveal your brand recognition in the market. A wrong keyword works like you open a business, but you are not telling anyone about your business. That means you are not advertising your business appositely. If you are still unaware from the kinds of keyword in SEO, you are at the right place. Here, you can learn about 12 Types SEO Keywords Every Digital Marketer Needs To Know In 2021. SEO Keywords play a vital role to take your SEO experience to the next level.

Keywords are the initial step to a fruitful SEO. Furthermore, when you nailed your SEO, which is the point at which your natural perspectives begin coming in: more visits, more expected clients, more transformations, more benefit and more profitability. SEO keywords are a potent weapon to optimize your website that helps to boost your business ROI.

Robust Keyword research is the best way to maximize your SEO outcomes. Using the right keywords, you can reach a broader range of people and boost your possibilities of getting potential customers. In this article post, let me explain you to 12 types of keywords in SEO that you need to know.

1. Short-Tail Keywords

Short-tail keywords are expansive phrases individuals generally use in their searches. These typically comprise of 1 or 2 words. These keywords length makes them less explicit search terms. Short-tail keywords have an immense measure of search volume but are also highly competitive.

For instance, when we search “Flowers” or “Red Flower”, these are calculated short-tail keywords.

2. Long-Tail Keywords

These keywords consist of more than three words. Long-tail keywords are more explicit, and in this way, less common than the short or mid-tail ones. Most websites and blogs have a fundamental point known as the head term. Typically, this term is utilized to create a particular, indulgent keyword. They have a much lower search volume contrasted with a short-tail keyword. However, they make it up by being significantly less competitive. They can deliver more meaningful information to search engine to reach specific topics.

For instance, when we search “Digital Marketing Institute in Delhi” or “Digital Marketing Course”, these are considered long-tail keywords.

3. Fresh Keywords

As per name pronunciation, the fresh keyword is a trendy keyword that exhibits the latest trending new content. They have a medium competitive rate, explosive search volume, high conversion rate and specific search intent. With the help of fresh keywords (trending keywords), you can make up-to-date content to grab more organic views. These types of keywords peaked around the time but dropped speedily after.

4. Evergreen Long-Tail Keywords

As per name suggested, Evergreen keywords are those that are significant always (relevant all time). Evergreen keywords have a high conversion rate, medium competitive rate, moderate search volume, and specific search intent. You can use them to create detailed, meaningful and informative pieces that can be updated routinely or age well. As compared to fresh keywords on an average, evergreen keywords always searched on the internet.

For example, you search “how to make money online” on the internet. This keyword phrase always searches on the internet. 

5. Product Defining Keywords

As per name hinted, product defining keywords are those keywords that are used to describe and explain your product with a detailed description.

6. Custom Defining Keywords

As per name suggested, Custom Defining Keywords are considered as persona targeted keywords. These types of keywords are used to build an imaginary profile for your target audience.

7. LSI Keywords

LSI (Latent Semantic Indexing) Keywords are topical keywords that are firmly identified with your primary keyword. They have low search volume & competitive rate, high conversion rate, and specific search intent.LSI Keywords are incredibly excellent for content creation.  

8. Geo-Targeting Keywords

These type of keywords are used to target a specific neighborhood, city, state, region or even country. Geo-targeting keywords are beneficial for smaller local businesses. They help to expand the reach of your local business in local locations as well as help to drive local customers at your storefront. Geo-targeting keywords are the most vital for local companies that want to set up their local SEO. These keywords have a less competitive rate, high conversion rate, low search volume, and specific search intent etc.

9. Intent Targeting Keywords

Keywords explicitly designed to coordinate the goal of the client while looking through a specific phrase is considered as intent targeting keywords. Indeed, intent targeting keywords are the most indispensable part of the paid inquiry. There are a couple of sorts of search queries – informational, navigational and conditional.

10. Competitor Keywords

Competitor keywords are those keywords that are used to compete with companies to accomplish search engine listings which are in the line of your competition. This sort of keyword reveals the words, sentences and phrases that direct people to your rival’s site. These keywords assist you comprehend your crowd’s actual interest and produce content in like manner. 

11. Branded Keywords

A Branded keyword includes your website’s brand name, organization name, and the name of a specific product or variations of it and are unique to your domain. It is the most essential part of your Website Optimization tactic because they help to increase your brand visibility on the internet.  

For Instance:          

  • Apple
  • Mac
  • Pixelbuilders Digital Agency

12. Unbranded Keywords

Given that branded keywords incorporate your business name or close variations then consistently, unbranded watchwords (keywords) are ones that don’t. Unknown name of the brand is also considered as an unbranded keyword phrase.


To give a fuel to your internet marketing strategies & techniques 12 Types SEO Keywords Every Digital Marketer Needs To Know In 2021 how will they help you to take their business at the next degree.

There are 12 types of keywords: short-tail, long-tail, fresh keyword, evergreen keyword, product defining, geo-targeting, customer defining, competitor keyword, branded, unbranded and intent targeting. These keywords have their exceptional strength that can increase your website optimization efforts when used up in different circumstances.

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